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Designed to provide support for bicycle jockeys riding the cobblestone streets of Boston, Bike® developed the athletic supporter in 1874, which quickly became known as the “Bike® jockey strap.” Eventually, the name was shortened simply to “jock strap,” and Bike® has gone on to sell well over 300 million of them.

Bike® athletic products are built on innovation. We have been the driving force behind several key athletic products including the iconic coaches short, now worn on sidelines throughout the world, and compression shorts, designed to aid circulation, decrease fatigue, and enhance performance of specific muscle groups. Bike® continues to develop performance products, marching confidently into a new age of sports.