Our Plan: Fruitful Futures

Fruitful Futures will make us a better and stronger company allowing us to fulfill our mission to enrich our consumers’ lives, ultimately making our world and future more fruitful than ever.

We developed Fruitful Futures through employee collaboration to empower and engage our global workforce and commit ourselves to elevating our sustainability efforts to make each day better than the last.

To read and download our published Fruitful Futures reports, click below:

2019 Fruitful Futures Sustainability Report

2020 Fruitful Futures Sustainability Report

Supporting the Global Goals

Our plan is aligned with the United Nations Sustainable Development Goals. The Sustainable Development Goals (SDGs), also known as the Global Goals, were adopted by all United Nations Member States in 2015 as a universal call to action to end poverty, protect the planet and ensure that all people enjoy peace and prosperity by 2030. There are 17 integrated goals — meaning action in one area will affect outcomes in others. These goals require government, businesses, and nonprofits to work together to solve the biggest issues facing our world.

Our Goals

Here are the goals we have identified through engagement with internal and external stakeholders as the most important for our business to address. For more information on our material issues, see our 2019 Sustainability report.

  • SDG 5 Gender Equality

    SDG 5 Gender Equality

    Achieve gender equality and empower all women and girls

    Our Approach: We believe gender, race, sexual orientation, or any of the qualities that make us unique should never be barriers to an employee’s progress within our company. We are committed to develop a global diversity and inclusion strategy and goals where our progress will be reported annually.

  • SDG 6 Clean Water & Sanitation

    SDG 6 Clean Water & Clean Energy

    Ensure availability and sustainable management of water and sanitation for all

    Our Approach: Textile production is not only water intensive but contributes to up to 20% of global water pollution. We work to use less water in our processes and improve the quality of the water we do use, so what we return is better quality than what we withdrew.

  • SDG 7 Affordable & Clean Energy

    SDG 7 Affordable & Clean Energy

    Ensure access to affordable, reliable, sustainable, and modern energy for all

    Our Approach: We are committed to increasing the use of renewable energy in our own supply chain and encouraging our suppliers to do the same.

  • SDG 8 Decent Work & Economic Growth

    SDG 8 Decent Work & Economic Growth

    Promote sustained inclusive and sustainable economic growth, full and productive employment, and decent work for all

    Our Approach: We employ more than 28,000 people and our suppliers employ more than 270,000. Providing decent work and upholding human and labor rights for all are among the most important ways we can contribute. Our Code of Conduct is our North Star that guides us.

  • SDG 12 Responsible Consumption & Production

    SDG 12 Responsible Consumption & Production

    Ensure sustainable consumption and production patterns

    Our Approach: From how we source our raw materials to how we deliver finished goods to the consumer, every step of our value chain can impact people and our planet. We strive to continuously improve how we produce our products across all metrics.

To learn more about Sustainable Development Goals, click HERE.

Engaging Our Stakeholders

Achieving the fruitful future we want to see in apparel and sporting goods manufacturing requires addressing systemic issues that no one company can tackle alone. This is why we work across our supply and value chains, engaging with key stakeholders – such as our suppliers, customers, non-governmental organizations (NGOs), industry associations and consumers. Below are just some of the member organizations we partner with.


American Apparel & Footwear Association Fair Labor Association Accord
Cotton Leads How2Recycle
Responsible Sourcing Network




The Americas Group


Our new Sustainability Report is now live!

Click HERE to read more.