Growing Cotton for the Future
Cotton growing has come a long way in the United States. Since the 1980s, U.S. cotton growers have reduced greenhouse gases by 30%, improved water efficiency by 82% and reduced pesticides by 50%, while a third of U.S. growers use no pesticides at all. (Field to Market data quoted on Cotton LEADS).
These were some of the compelling reasons why we partnered with Cotton LEADS, a program that engages growers and businesses across the supply chain to work together to advance sustainable agricultural practices in cotton growing.
“We source the majority of our cotton from U.S. growers. Cotton LEADS enables us to reach out to those growers to ensure that we have the quality and information on how it was produced,” says Tommy Hardcastle, sourcing manager. “Everything we source doesn’t just meet environmental standards, it exceeds them.”