Leadership

Meet our leadership team.

Melissa Burgess Taylor

Chairman & CEO

Fruit of the Loom, Inc.

Melissa Burgess Taylor was named Chairman and CEO of Fruit of the Loom, Inc., in December of 2016. In this role, she has overall responsibility for the Company’s global operations, financial performance, and strategic vision. Melissa has been with Fruit of the Loom for more than 17 years and has held various leadership roles within the organization. She most recently served as Senior Vice President of Brand Management & Sales for the Fruit of the Loom and Vanity Fair Brands, leading Marketing, Merchandising, Sales, Brand Communications and Creative Services for Fruit of the Loom, Vanity Fair, Lily of France, Vassarette and Curvation brands.​ Prior to joining Fruit of the Loom, Melissa held roles with Hanesbrands and Mercantile Department Stores.

  • Bobby Berry

    SVP, Chief Information Officer

    Fruit of the Loom, Inc.

    Bobby Berry was named Senior Vice President, Chief Information Officer for Fruit of the Loom, Inc., in August 2021. His primary responsibilities include the overall leadership, planning and management of the Company’s information technology strategy, development, and implementation to support business growth objectives. Bobby joined Fruit of the Loom, Inc. in 2004 and had various roles including SVP Business Solutions with responsibility for I.T. infrastructure, cyber security and digital initiatives.

  • Chris Champion

    EVP, Corporate Business Development & General Counsel

    Fruit of the Loom, Inc.

    Chris Champion is Executive Vice President, Corporate Business Development & General Counsel for Fruit of the Loom, Inc. Chris began his career with Russell Corporation in 1994 and served as Deputy General Counsel and Director of Government Relations for Russell until 2005. From 2005-2006, Chris served as Vice President and General Counsel for publicly traded Aarons, Inc. Following Fruit of the Loom’s acquisition of Russell in 2006, Chris returned as SVP, General Counsel. In 2013, Chris was named EVP, Chief Legal and Compliance Officer for Fruit of the Loom, Inc., with overall responsibility for global legal affairs, internal audit, corporate social responsibility, and customs compliance.

  • Rocky Price

    EVP & Chief Financial Officer

    Fruit of the Loom, Inc.

    Rocky Price is Executive Vice President and Chief Financial Officer of Fruit of the Loom, Inc., which includes the Fruit of the Loom, Vanity Fair, Russell Athletic and Spalding businesses. He has responsibility for all financial aspects of the Company’s operations, as well as cotton purchasing.

    Rocky joined Fruit of the Loom, Inc., in 2006 as Senior Vice President of Finance during the acquisition of the Russell Corporation. He has more than 27 years of experience in the apparel industry in various financial roles. Prior to joining Fruit of the Loom, Inc., Rocky spent six years with Russell Corporation and 14 years with the Sara Lee Corporation in various roles within the company’s Hanes intimate apparel and outerwear businesses. Rocky started his career as an officer in the United States Marine Corps in 1979.

  • Tonda Spencer

    SVP, Forecasting, Operations Planning, Replenishment, Procurement, Distribution and Customer Service

    Fruit of the Loom, Inc.

    Tonda R. Spencer is the Senior Vice President Customer Service Operations for Fruit of the Loom, Vanity Fair, Russell Athletic and Spalding businesses. Tonda joined the Company in 1987. She has held various roles and responsibilities during her career. Tonda has over 33 years of experience in the apparel business with Fruit of the Loom, Inc. Her current responsibilities include Forecasting, Operations Planning, Procurement, Customer Service, Customer Replenishment, Transportation and Distribution.

  • Jeff Thurman

    SVP, Manufacturing & Sourcing Operations

    Fruit of the Loom, Inc.

    Jeff Thurman is Sr. Vice President of Manufacturing & Sourcing Operations. He joined the Company in 1990 and held various leadership positions throughout his career. Jeff leads a diverse team including Product and Process Engineering, Sourcing, Quality, and Manufacturing Operations globally.

    Jeff is also an executive sponsor of the Company’s sustainability initiative, Fruitful Futures, along with Fruit of the Loom’s Green Teams which engages our global employees in the Company’s sustainability commitment.

  • Terri Wiethorn

    EVP, Chief Human Resources Officer

    Fruit of the Loom, Inc.

    Terri Wiethorn joined Fruit of the Loom, Inc. as Executive Vice President and Chief Human Resources Officer in January 2014. Terri has more than 20 years of experience in global human resources in the technology and manufacturing industries. Participating as a member of the Company’s senior leadership team, Terri contributes to the development and execution of the Company’s long-term growth strategies and profit goals and is accountable for the strategy, execution and stewardship of all people processes and systems.

    Prior to joining Fruit of the Loom, Terri held roles with GE Aircraft Engines and Invensys Rail.