Russell Europe Announces Belong Team Wear
BELONG TO THE TEAM is the headline of Russell Europe’s latest campaign. Russell is known in Europe as an established and successful brand in the field of team and corporate wear. The corporate wear campaign is planned as a year-round campaign and is divided into 3 sub-campaigns for seasonal product and color combination promotions.
According to Christian Lanvermann, Brand Manager Russell Europe, “It was enormously important to be authentic when developing the campaign. So, we cast models in different age and ethnicity groups to reach a broader demographic.” The belong team wear by Russell Europe allows each personality, job demand and position to shine while maintaining a consistent team look.