Leadership
Meet our leadership team.
Jeff Cohen

CEO
Fruit of the Loom, Inc.
Jeff Cohen was named CEO of Fruit of the Loom, Inc. in March 2024. In this role, he has overall responsibility for the Company’s global operations, financial performance, and strategic vision.
Over his career, Jeff has held several successful CEO and GM positions in the business services, distribution, and multi-channel retail industries. He built an accomplished corporate career as a GM, operator and marketer at world-class companies including Home Depot, GE and American Express. Jeff is currently CEO of two other Berkshire-Hathaway companies: Larson-Juhl since 2018 and Star Furniture since 2022.
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SVP, Global Human Resources
Fruit of the Loom, Inc.
Rudy Alanis became Senior Vice President of Global Human Resources for Fruit of the Loom, Inc. in September 2025. In this role, he leads and executes the HR strategy of our global operations to drive business growth.
Rudy started his career at PepsiCo, spent 18 years at General Electric, followed by three years at TE Connectivity in leadership roles across Europe, Mexico, Puerto Rico, Brazil, and the US. Most recently, Rudy served as EVP and Chief People Officer at Facility Solutions Group.
Born in Mexico City, Rudy holds a BA in Industrial Relations from Iberoamericana University, is a Six Sigma Black Belt and holds certifications from Cornell University and Harvard Extension School.
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General Manager Latin America
Fruit of the Loom, Inc.
Martin is the General Manager for Latin America responsible for managing all business areas and his main responsibility is the development and growth of our Fruit of the Loom business across the Latin America Region.
Martin started in Fruit of the Loom in 1996 and has been in the company for 30 years. Early in his career, he held roles in International Accounting and Internal Audit for manufacturing operations. Also, he spent a couple of years of his career in roles in Sales and Marketing for the USA market. The last 25 years, he has been responsible for our Fruit of the Loom business in Mexico, Central America countries and Puerto Rico/Caribbean regions of Latin America.
Martin is originally from Peru and moved to the USA when he was 12 years old. He holds a bachelor's degree in Marketing and MBA from Western Kentucky University.
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Sr. VP Chief Financial Officer
Fruit of the Loom, Inc.
Claire Hammond is the Senior Vice President and Chief Financial Officer of Fruit of the Loom, Inc., where she manages financial operations and directs cotton procurement for brands such as Fruit of the Loom, Vanity Fair Lingerie, Russell Athletic, and Spalding.
Claire leads multidisciplinary, service-focused teams dedicated to continuous improvement and cross-functional collaboration, supporting the company's strategic objectives. With 34 years of experience in accounting, Claire brings extensive expertise in ERP systems, cost management, and reporting frameworks.
Since joining Fruit of the Loom in 1999 as Director of Process Improvement, Claire has driven key financial initiatives, enhanced costing strategies, and fortified budgetary and inventory controls within a multifaceted manufacturing environment. Her primary focus is to advance operational efficiency and improve the visualization of key performance indicators to generate actionable insights for critical decision-making. Claire began her professional career in audit and advisory services at KPMG and Ernst & Young.
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SVP, Forecasting, Operations Planning, Replenishment, Procurement, Distribution and Customer Service
Fruit of the Loom, Inc.
Tonda R. Spencer is the Senior Vice President Customer Service Operations for Fruit of the Loom, Vanity Fair Lingerie, Russell Athletic and Spalding businesses. Tonda joined the Company in 1987. She has held various roles and responsibilities during her career. Tonda has over 33 years of experience in the apparel business with Fruit of the Loom, Inc. Her current responsibilities include Forecasting, Operations Planning, Procurement, Customer Service, Customer Replenishment, Transportation and Distribution.
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SVP, Manufacturing & Sourcing Operations
Fruit of the Loom, Inc.
Jeff Thurman is Sr. Vice President of Manufacturing & Sourcing Operations. He joined the Company in 1990 and held various leadership positions throughout his career. Jeff leads a diverse team including Product and Process Engineering, Sourcing, Quality, and Manufacturing Operations globally.
Jeff is also an executive sponsor of the Company’s sustainability initiative, Fruitful Futures, along with Fruit of the Loom’s Green Teams which engages our global employees in the Company’s sustainability commitment.