Leadership
Meet our leadership team.
Jeff Cohen

CEO
Fruit of the Loom, Inc.
Jeff Cohen was named CEO of Fruit of the Loom, Inc. in March 2024. In this role, he has overall responsibility for the Company’s global operations, financial performance, and strategic vision.
Over his career, Jeff has held several successful CEO and GM positions in the business services, distribution, and multi-channel retail industries. He built an accomplished corporate career as a GM, operator and marketer at world-class companies including Home Depot, GE and American Express. Jeff is currently CEO of two other Berkshire-Hathaway companies: Larson-Juhl since 2018 and Star Furniture since 2022.
Stan Jewell

President
Fruit of the Loom, Inc.
Stan Jewell serves as President of Fruit of the Loom, Inc. since February 2026, where he leads the global execution of the company's business strategy across its portfolio of iconic apparel brands, with responsibility for driving operational, financial, and organizational performance worldwide.
Previously, Stan served as President and Chief Executive Officer for Renfro Brands where he led a broad transformation of the company's strategy, culture, supply chain, and leadership capabilities. Over his career, he has held senior leadership roles at VF Corporation, including President of Central and South America and Vice President and General Manager of Bulwark Protective Apparel, as well as earlier roles at Southern Mills and Ciba Specialty Chemicals. Stan holds a Bachelor of Science in Polymer and Textile Science and a Master of Science in International Business from the Georgia Institute of Technology.
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SVP, Global Human Resources
Fruit of the Loom, Inc.Rudy Alanis became Senior Vice President of Global Human Resources for Fruit of the Loom, Inc. in September 2025. In this role, he leads and executes the HR strategy of our global operations to drive business growth.
Rudy started his career at PepsiCo, spent 18 years at General Electric, followed by three years at TE Connectivity in leadership roles across Europe, Mexico, Puerto Rico, Brazil, and the US. Most recently, Rudy served as EVP and Chief People Officer at Facility Solutions Group.
Born in Mexico City, Rudy holds a BA in Industrial Relations from Iberoamericana University, is a Six Sigma Black Belt and holds certifications from Cornell University and Harvard Extension School.
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General Manager Latin America
Fruit of the Loom, Inc.Martin is the General Manager for Latin America responsible for managing all business areas and his main responsibility is the development and growth of our Fruit of the Loom business across the Latin America Region.
Martin started in Fruit of the Loom in 1996 and has been in the company for 30 years. Early in his career, he held roles in International Accounting and Internal Audit for manufacturing operations. Also, he spent a couple of years of his career in roles in Sales and Marketing for the USA market. The last 25 years, he has been responsible for our Fruit of the Loom business in Mexico, Central America countries and Puerto Rico/Caribbean regions of Latin America.
Martin is originally from Peru and moved to the USA when he was 12 years old. He holds a bachelor's degree in Marketing and MBA from Western Kentucky University.
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Senior Vice President Brands
Fruit of the Loom, Inc.Scott is a seasoned global general manager and product executive with more than 25 years of experience driving growth and commercial performance across footwear, apparel, accessories, and lifestyle categories. He has led large, complex businesses with full P&L responsibility and overseen cross functional teams spanning product creation, marketing, merchandising, retail, wholesale, and e commerce, most recently leading the full U.S. commercial market and delivering a multi year omni channel strategy.
Throughout his career, Scott has driven successful product and concept launches, forged high impact partnerships, revitalized performance categories, and accelerated growth across legacy businesses through focused brand and product strategies. He is recognized for his strategic mindset, clear communication, and ability to build high performing teams.
Scott holds a Bachelor of Arts from Boston University, an Executive MBA from Northeastern University, and executive education credentials from Harvard Business School. He serves as Chairman of the American Heart Association Boston Heart Walk and enjoys spending time with his wife Brooke, and two children; Gryffin and Grier.
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Sr. VP Chief Financial Officer
Fruit of the Loom, Inc.Claire Hammond is the Senior Vice President and Chief Financial Officer of Fruit of the Loom, Inc., where she manages financial operations and directs cotton procurement for brands such as Fruit of the Loom, Vanity Fair Lingerie, Russell Athletic, and Spalding.
Claire leads multidisciplinary, service-focused teams dedicated to continuous improvement and cross-functional collaboration, supporting the company's strategic objectives. With 34 years of experience in accounting, Claire brings extensive expertise in ERP systems, cost management, and reporting frameworks.
Since joining Fruit of the Loom in 1999 as Director of Process Improvement, Claire has driven key financial initiatives, enhanced costing strategies, and fortified budgetary and inventory controls within a multifaceted manufacturing environment. Her primary focus is to advance operational efficiency and improve the visualization of key performance indicators to generate actionable insights for critical decision-making. Claire began her professional career in audit and advisory services at KPMG and Ernst & Young.
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SVP, Forecasting, Operations Planning, Replenishment, Procurement, Distribution and Customer Service
Fruit of the Loom, Inc.Tonda R. Spencer is the Senior Vice President Customer Service Operations for Fruit of the Loom, Vanity Fair Lingerie, Russell Athletic and Spalding businesses. Tonda joined the Company in 1987. She has held various roles and responsibilities during her career. Tonda has over 33 years of experience in the apparel business with Fruit of the Loom, Inc. Her current responsibilities include Forecasting, Operations Planning, Procurement, Customer Service, Customer Replenishment, Transportation and Distribution.
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Vice President, General Counsel, and Secretary
Fruit of the Loom, Inc.Jeff Stein is Vice President, General Counsel, and Secretary of Fruit of the Loom, Inc.
Jeff began his legal career in 1995 in private practice with a large regional law firm, and his clients included Fruit of the Loom. In 2010, Jeff joined Fruit of the Loom, Inc. as Staff Attorney, and has served in various roles with increasing responsibilities since then. Jeff has overall responsibility for global legal affairs, internal audit, and insurance/risk management.
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SVP, Manufacturing & Sourcing Operations
Fruit of the Loom, Inc.Jeff Thurman is Sr. Vice President of Manufacturing & Sourcing Operations. He joined the Company in 1990 and held various leadership positions throughout his career. Jeff leads a diverse team including Product and Process Engineering, Sourcing, Quality, and Manufacturing Operations globally.
Jeff is also an executive sponsor of the Company’s sustainability initiative, Fruitful Futures, along with Fruit of the Loom’s Green Teams which engages our global employees in the Company’s sustainability commitment.